Behind the scenes
Where we're up to
Monday 31st August
The Clementine Sleep Set — Edition 1 is being made now — 1,000 of them, made once and never made again. Sets ship in December.
This page is where we put what's happening each week while it's being made. Newest first. You don't need to have read the earlier ones.
Week of 31 August
- Four cards in the set
- No subscription
- Tap and play
Where the cards came from.
The cards started with my kids. They've got a Yoto — a screen-free thing where they push a little card in and it just plays. No phone, no scrolling, no me being asked to find the right thing. And I kept seeing parents online asking Yoto to make one for grown-ups, which they haven't, I think because they're busy nailing the kids market.
Around the same time I'd more or less stopped using Clementine myself. My phone was living in the bedside drawer and I was avoiding it like the plague, which is rather the point, except it also meant I wasn't listening to my own sessions. So that was the little light bulb moment. We needed another way in.
The kids' Yoto. Card in, and it plays. 
Headphones on, card in, gone.
This is the first step. A card you tap, linked to your sessions in the app, and it plays. Four of them come with the set — the four most-played sleep sessions we've ever had, all written and voiced by Hazel Gale.
Buying the set means those four cards — and the sessions on them — are yours to own forever. No subscription needed, nothing to cancel.
And there will be more. We're building a whole range of cards you can buy separately, so you can add to your collection as we go — different sessions for different nights, and different sorts of days. We're still deciding which ones go first.
In case you're wondering who's actually making these: we're working with one of the best technical teams in China, who've been making sleep headphones for donkey's years. So your ears are in safe hands. Building the relationship was a bit tricky at first, and now we're constantly on WhatsApp video calls with them, holding samples up to the camera as they come off the line.
If this first batch sells well I'd love to go and visit them. But let's get the first batch sold first.
The first samples, held up to the camera. 
We decided against the lilac, we will go with the cat design and another plain navy to match the cat's tail and head.
These four are the most-played sessions from the original Clementine hypnotherapy app. The names have been updated, but they're the originals: Deep Sleep & Build Confidence, Deep Sleep & Relax Your Body, Deep Sleep & Relax Your Mind, and Deep Sleep & Trust Your Mind.
Tap the top edge. It plays.
Join the queue
There are a thousand. That's the whole run, we're not making this design again, and honestly I'd rather you lot had them than strangers.
Doors open Monday 14th September, 8pm. Stick your email in below and I'll tell you first, so you're not sat refreshing anything. £10 holds one (the set is £49.99 including VAT) — and the remaining balance isn't due till December, which if you're quietly getting Christmas sorted is quite useful.
No money today. And I won't hassle you.